Versacom recently completed its eighth consecutive year supporting Ford Motor Company at the annual EAA AirVenture event, known as the “world’s greatest aviation celebration”.
Each summer, the EAA (Experimental Aircraft Association) presents this weeklong gathering, recognized as the largest general aviation event in the world. Drawing more than 10,000 aircraft and 550,000 aviation enthusiasts, the event attracts major corporate exhibitors and more than 900 media representatives each year.
Versacom supports Ford’s involvement with the event by handling creative and editorial development for marketing communications, video elements and live remarks, production of monthly EAA advertisements, public relations and onsite coordination for event activations, vehicle displays, the Fly-In Theater, the employee tent, Chapter President's Reception and the Saturday night concert. These activities are designed to increase brand awareness for Ford Motor Company, its products and its involvement with EAA AirVenture.